Sunday, January 08, 2006
Questionable Advice For Mr Charles Kennedy From The Advertising Robots Of Google
Regular readers of this journal may have noticed the small advertisements which appear at the top of the page. These exist to make running a "weblog" a commercial proposition, as well as a medical imperative. Every time a visitor clicks on the advert, the author of the web page qualifies for a payment.
True, it is not exactly a lucrative arrangement. In the last three months, I have earned an amount close to $2, though the contract with Google means that I will not be paid until I promise not to spend it all in one shop.
However, there is a certain satisfaction to be had in noting the changing content of the advertisements, which are generated by a computer, based on the content of the page. For some time, this page was carrying an advert for bereavement counselling. Momentarily, it was promoting ice sculptures. Two days ago, after publishing the item - below - about the political assassination of Mr Charles Kennedy, an advert for "Wheatsheaf Winter Breaks" appeared. "In Berwickshire, Scotland," it read. "Relax by crackling fire and sample single malt."
I have passed the information to Mr Kennedy, with Google's best wishes.